What impacts decision-making?

No pollster – save a couple of isolated academics – would predict Donald Trump’s victory at the hustings.  The media gave the findings of the pollsters as much publicity as they could, and they also went all out to influence public opinion in favour of their choice for President. They made sure the public would recall instantly all the reasons why a Trump presidency would be disastrous: fear, anger and recoil was pumped up to hysterical levels to ensure Trump would not  have a smooth ride – or indeed any ride at all – to the White House.  The media, perhaps, did not give credence to Kahneman’s assertion (Daniel Kahneman: Thinking, Fast and Slow) that people are not as rational in their thinking as believed and their judgement is less influenced by emotions than by heuristics and biases.

But, do heuristics and biases inform our decisions to the degree that social scientists believe they do?  It is a simple rule of thumb that a person voting to have a good leader steering their country would choose experience in administration over inexperience in governance, a deliberate and considered speaker over a blustering ad hoc talker, a candidate with proven credentials in office, who had the backing of her party, over a maverick who had parachuted on to the political firmament with running battles against his own party bigwigs till voting day. A frenzied media – print and audiovisual – went all out to prejudice the public opinion against their representation of homeo horribilis. And yet, the will of the people seemed to have upended the consideration that heuristics and biases impact thought even more than emotions.

Recent upheavals in the polity of the US and India appear to be opening up uncharted avenues for research into the human psyche. Despite all that he has to his discredit the  American electorate have given a startling thumbs up to a Trump tenure. Despite all the difficulties that they have to personally undergo, the Indian public have voted overwhelmingly for the government’s demonetization initiative.

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